Mark Tanner, Founder and Managing Director, China Skinny

Mark Tanner is one of the world’s foremost China marketing experts. His view on the China market has been quoted by more than 200 international media outlets and he regularly provides commentary in publications such as Bloomberg, Reuters and Forbes. He was selected by Alibaba to anchor their promotional video introducing Single’s Day in 2016. Mark authors the most read newsletter about marketing to China and, through his marketing agency China Skinny, has the experience of working with over 100 international brands on their China marketing strategy, research and digital.

Mark is a regular keynote speaker in both China and internationally from Helsinki to Hong Kong and Shanghai to Sydney and many places in between. He also brings an international perspective to his views on the China market having lived and worked in five continents.