David is a 20-year media innovator who has worked at major brands like Time Warner and a range of digital start-ups. At Time Magazine, he introduced digital media to clients in a cross-country tour that featured famed investor Marc Andreessen. As President and COO of Uproar, he led the gaming company to a top 20 audience rank and a listing with a peak valuation of $1 billion. After Uproar, he founded Backslap Entertainment, an online content creation and syndication company backed by Fremantle, the producers of American Idol. Now as CEO of Attract China, David’s goal is to share the best of American travel and tourism experiences, brands, and opportunities with the growing Chinese outbound tourism market. Driven by double digit growth rates, more than five million Chinese travelers will visit the U.S. by 2020 spending on, on average, $7,000 per visit.