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ZEITGUIDE’s been earning a lot of attention. Here’s where you can read, hear and watch for more on what we’re doing.
Are you in the C-suite and worried about losing relevance, or even your job? Perhaps it’s time to redefine your job title. In AdWeek, our CEO Brad Grossman covers how the CMO role continues to evolve to keep pace with the changing needs of companies.
Our CEO Brad Grossman, whom Barbara Kahn and Americus Reed dubbed the “Jane Goodall of cultural trends,” joined these two on Wharton Business Radio to discuss the moves retailers are making toward what we at ZEITGUIDE like to call “phygital” retail.
Our CEO Brad Grossman appeared on Wharton Business Radio in July to discuss the Amazon ecosystem.
Brad Grossman sat down with Blinkist Magazine to discuss what’s keeping business leaders up at night, what three personal attributes will give you an edge in the future and why he thinks we find ourselves at a cultural crossroads. “The Internet has enabled disenfranchised, silent people to come together and learn from each other,” says Grossman. But now? “There has been a backlash … we are seeing a deleterious effect from technology.”
Check out the highlights from Brad’s speech at the 2018 Cannes Lions Festival of Creativity.
As part of our ongoing tracking of this important business, media and consumer trend, we collaborated with our friends at Ceros to bring you this piece on the rise of the subscription economy.
Brad Grossman joins hosts Laura Correnti and Alexa Christon on the ADLANDIA podcast to discuss our approach at ZEITGUIDE and how Brad came to work with C-level leadership to hone their knowledge and skills around emerging topics and trends. Brad also gives some insight on how to become consciously curious by engaging new resources, thinking like movie producers and pushing beyond your industry confines.
Brad Grossman was interviewed by Sales & Marketing Management Magazine on the origins of ZEITGUIDE and the services we offer to clients. Brad also covers some of the trends foremost in marketers’ minds, including EX (employee experience), CMOs becoming CGOs and the rise of Gen Alpha.